A brand new identity for The School & Nursery show in Dubai. An opportunity for the new parents to see and make the right choice for kids education. The monogram shows from the nursery to the graduation. The typography is simple and clear for important communications. The brand concept is based on the hightlighter, the colours are bright and child friendly. The communication was designed for the schools and nurseries to communication within the show platform. Done in 2016, the identity is still fresh and contemporary.