VIDA Essentials
VIDA Essentials Label Design
Brand Launch / Brand Identity / Packaging Design / Label Design
Brand Launch & Identity Design for a Mumbai based beauty products for women.
The brand was envisioned by a successful beautician based out of Mumbai, India. After a successful career as a beautician she ventured into her own line of products. Which will be sold in all the beauty parlours.
![VIDA_02A VIDA_02A](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_02A.jpg)
![VIDA_02B VIDA_02B](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_02B.jpg)
![VIDA_02C VIDA_02C](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_02C.jpg)
The idea for the logo and branding was to design which promotes natural and organically based products. The range is divided into three variants - Nourishing, Brightening & Hydrating.
Three distinct colors under a cohesive identity. The client was very particular about the natural elements shown on the packaging. An eye for detail, she was involved from the get go of the design process.
![VIDA_03A VIDA_03A](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_03A.jpg)
![VIDA_03B VIDA_03B](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_03B.jpg)
For a premium luxurious look we introduced the gold foil and special colour for the containers. Intricately designed labels carried over similar look for the boxes.
Now available in the local market, i am pleased that have worked on this project with a dear friend of mine. He handled strategic side with creative guidance on the project.
![VIDA_04 VIDA_04](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_04.jpg)
![VIDA_05A VIDA_05A](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_05A.jpg)
![VIDA_05D VIDA_05D](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_05D.jpg)
![VIDA_05E VIDA_05E](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_05E.jpg)
![VIDA_05B VIDA_05B](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_05B.jpg)
![VIDA_05C VIDA_05C](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_05C.jpg)
![VIDA_05F VIDA_05F](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_05F.jpg)
![VIDA_06 VIDA_06](https://navalparadkar.com/wp-content/uploads/2020/12/VIDA_06.jpg)