Rooted Food. Co
Naming / Brand Identity / Packaging / Communication
Brand Identity & Packaging for a new snack. Superfood, Organic, healthy & an alternative for Popcorn & croutons.
Rooted Foods Co. launched 7 flavors in Popped Lotus Seeds. Major consideration to launch further products within Rooted.
Naming research and product positioning with the client. Cracking on the the logo for Rooted. The typography is inspired by the rough, spotted texture of the gunny bags in which these lotus seeds are transported.
What tastes like popcorn and is as wholesome as a superfood? A Popped Lotus Seed or Makhana as we say it. Starting off with the product typography textured as the Makhana’s. White, fluffy and Spotted…a definitive character.
The packaging design is targeted towards the millennials. Bright, fresh & attractive. The typography is eye-catching with product shot. Adding flavor to the packaging the colors are complementing.
As a branding designer i worked on other communication medias for the brand:
- Brochures Design
- Sales PPT Template
- Exhibition Stands
- Social Media handling
- Website design
- Cartons and Supply boxes
A well thought out branding exercise with communication tools. The brand is available in the local UAE market.