Brand identity for a financial investment brand.
Berauk Finance Ltd. is portfolio management services in Dubai. When they approached me through a common friend in 2015. The identity needed a much uplift. When i started working the brand, the client intention was to have the brand a strong sense. Minimal approach with no logo. Just a wordmark which in a way shows progress. The removable of elements in the wordmark making it more clean.
The brand identity for Berauk has just two colours, for the client idea of finance is just black and white. Sometimes grey but that’s different matter.
For the communication elements the use of strong black is eminent. Making the brand identity more premium and yet corporate.
Almost time for the a refresh…the brand and the company is doing well in the local and international market.