About Me


A wanderer by desire and a creative visualiser by profession. I hail from the ever vibrant and vivacious Mumbai (India),
currently anchored in Dubai, UAE. I firmly believe that design has the power to sway human behaviour and make the world
a truly beautiful place. The experience of having lived and worked in a multi-cultural, multi ethnic environment has influenced
and evolved my work over the years. I love conversing with fonts and colours in a metaphysical language,
I see them as manifestations of real life forms. Like me. Like You.
Although I have 14+ years of experience working as an Art Director,  I play several other nuanced roles as a Trend spotter,
Team Player, Non -conformist, Social spectator, Budget traveller, Day dreamer, Doting dad and a near frenzied toy collector.
Sherlock Holmes would certainly not have taken kindly to my rehashing of his famous quote to –
“It’s elementary Design, my dear Watson”

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